The alpha of imagination, the beginning of a daydream, the permit to leave the rational world and abandon oneself to fantasy. In fairy tales you dive, you get lost and you find yourself in an assured happy ending. We tell them to children to make them fall asleep, with the narrating voice that lowers slowly as the eyelids get heavy.
To adults, fairy tales offer a journey through time, an innocent look on the world. For many of us dream and reality are distinct universes, two separate entities, the first measurable and concrete, the second vague and unreliable. For others, more fortunate, the division is less clear, the exchanges more frequent. It happens to those who create, to artists, to designers, to those who invent, imagine and design something that was not there before.
And it is not surprising that the best ideas arise in that state of preconsciousness that accompanies falling asleep or in that float of the first awakening, when rationality has not yet assumed the command of the day.