The frog

The frog is the symbol of Promemoria. This animal has been a source of curiosity and study for the founder of the company, long before the start of his business. For years, Romeo Sozzi has collected frogs of all shapes and types. Valuable collectibles, but also more common specimens, provided they have the ability to capture attention.
Then, one day, Romeo began to draw them, thus transforming the archetype of the frog into small tools in common use, such as candles or doorstops, or refined decorative details. The frog, as a symbol of metamorphosis, transforms the past to leap into the future, becoming the expression of an attitude which is dear to the company: the ability to preserve and at the same time ennoble the roots from which we all come. Just enough to make the "Sozzi Frog" the animus of Promemoria.

Romeo Sozzi, celebre designer e fondatore di Promemoria | Promemoria

Beauty that is Good

A notebook always in his pocket, pens and pencils. Romeo Sozzi, Founder of Promemoria, notes things down by instinct and passion. He sees a shape and outlines it: the profile of a mountain that will evolve into a handle or the sinuosity of a lake wave that will become a work in bronze. And then the colors: words on paper to define the nuance of a cloud, a rock, an inflorescence and then, with the inseparable box of watercolors, he reconstructs them.
"Smart colors", he says "are to be separated from the stupid colors which I do not care about". Bold, whispered, silent colors; ready to be blended or softly contrasted with woods, fabrics and metals. Romeo lives the idea and slowly transforms it into a product. A design attitude that selects and grasps the essence of things and situations. A life devoted to the pursuit of beauty: beauty that is good.

The activity of Romeo Sozzi does not end in the professional sphere but it is a continuous flow, a wave of thought that permeates every corner.

The man and his passions

Romeo Sozzi loves to travel a lot. When he is not around the world looking for inspiration, he can be found in his company, or immersed in the silence of his villa on the lake. Here Romeo reads, studies, draws, writes, collects objects, consults his precious books, searches for his muses in small objects, great pieces of art and furniture from all over the world.
It is his eclecticism to shed full light on Romeo Sozzi, a labyrinth of passions that lives by collection, spontaneity, aspiration to beauty and determination.

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